About Us

This brand started with family — and with two busy moms who simply wanted to feel strong, capable, and confident as we age.

We’re Jill & Elizabeth. We met freshman year of high school, long before careers, kids, or the beautiful chaos of real life. Over the years, we watched the people we love—parents, aunts, uncles—face mobility challenges, strength loss, and lifestyle limitations sooner than expected. It made us pause and ask: Does it really have to be this way?

As life got busier—work, aging parents, raising kids—we found ourselves asking the same questions many people do in midlife:

Why does my body feel different? Why is weight harder to manage? Why am I losing strength when I’m still so young at heart?

Instead of ignoring it, we got curious. We studied. We became certified personal trainers. And we fell in love with helping real people—not athletes, not influencers—just everyday adults who want to feel good in their bodies again.

So we created FitQuo—a practical, supportive, science-backed system designed for real life, not an idealized version of one.

FitQuo includes:

✔️ A 100 point personalized baseline assessment to help you understand where you are and what your body needs.

✔️ Premium resistance bands that make strength training simple, accessible, and doable anywhere.

✔️ Guidance rooted in science and tailored to life after 40—because this stage deserves its own approach.

FitQuo isn’t about chasing perfection or doing more.
It’s about aging strong, feeling capable, and building a body that supports the life you want to live—now and decades from now.

We believe confidence comes from clarity. Strength builds one simple habit at a time. And aging should feel empowering—not like something happening to you.

So—what’s your QUO?

Join us and a growing community of people who are redefining what strength looks like after 40.

Live Fit. Live Better. Live Fully.

Jill & Elizabeth