WHY this challenge?

The FitQuo Kickstart 8-Week Challenge is your smart start to the new year. Build real strength, improve mobility, and feel confident in your body — without extremes or burnout.

With just 20–30 minutes of focused strength training a few times per week, you can build muscle, fit better in your clothes, have more energy, and create a strength habit that actually sticks. This isn’t about getting smaller — it’s about getting stronger for real life.

The FitQuo Philosophy

We believe:

Fitness should support your life, not take it over

Strength is the ultimate anti-aging tool

Small, consistent efforts create big, lasting change

This challenge is about building a body that carries you well—now and in the years ahead.

What you'll notice by week 8

✅ Feeling stronger in everyday movements

✅ Better balance and coordination

✅ More confidence in your body

✅ Less stiffness, more ease

✅ A renewed relationship with exercise

This isn’t a quick fix—it’s a strong foundation.

WHo this challenge is for

✧ You’ve worked out before… but consistency has been the challenge

✧ You want guidance, structure, and support—not pressure

✧ You’re tired of workouts that don’t translate to real life

✧ You want to feel strong, not sore and exhausted

✧ You want to age well, move well, and stay independent

What's Included in this challenge?

A 100-point measure of physical and lifestyle fitness that creates your personalized roadmap for the 8 weeks ahead.

Simple, effective workouts focused on:

  • Lower-body strength
  • Core stability
  • Upper-body function
  • Balance & mobility

Designed to be done at home, with minimal equipment.

No guessing. No overwhelm.
You’ll know exactly what to do each week and WHY it matters.

18 Piece Professional-grade, portable bands (with grip donut) for effective strength training anywhere. Workouts in the book and on YouTube!

Education, training, and mindset tools to help you understand how the body changes after 40 and how to take back control.

Learn why functional movement matters and how it supports:

  • Longevity
  • Injury prevention
  • Confidence in your body

Group training calls, resources, and community check-ins throughout the challenge to keep you consistent.

Hear From Our Members

This program is awesome! It is so easy to follow. It’s empowering to feel stronger and to know that I’m keeping my body going with so little time. 20 min/3x a week. Anyone can do that! And I love the equipment as well. Very cool and convenient with the travel bag. - Julie 50

FitQuo completely changed how I approach fitness.The comprehensive assessment helped me finally understand why I was struggling—and what to do about it. The program book broke things down in a way that actually made sense, and the personalized plan met me right where I was. I’m stronger, more confident, and finally making progress that lasts. FitQuo isn’t just a workout—it’s a wake-up call for anyone over 40. - Kristy 45

I highly recommend FitQuo to everybody, it's a fun yet challenging and top-notch exercise program! I have been using the FITQUO exercise program for 2 months now and I love using it!! When I first received the box, I noticed immediately the quality behind all the parts in the box. You can tell how well thought-out each piece of equipment is by the founders. The FitQuo book was also easy to read, educational and motivating. I have seen significant muscle gain all over my body, particularly my arms and legs. Given my age, I know preserving and growing muscle is so important for health and longevity.  I also love that Jill and Liz are so relatable and understand the struggles that women in their middle age may be dealing with. - Carmela 53

I definitely feel stronger, more fit, and more flexible. I love the FitQuo program because I can do the workout exercises at home and I can even take the exercise bands with me if I travel.  I really like that I can make my own schedule. The e-book and videos are so helpful to show how the exercises should be done correctly. After only a few weeks on the FitQuo program, I noticed that my body was more flexible. Now after a few months, I can do the things I need and want to do with ease! Thank you FitQuo! I feel really good about myself too! - Kirstie 68

How this challenge will work

Step 1: Read the FitQuo eBook & Program Guide

You’ll begin by reviewing the FitQuo eBook and Program Guide, which walk you through the method, the movements, and how the challenge works. This step sets the foundation—so you know what you’re doing, why it matters, and how to get the most out of the next eight weeks.

Step 2: Take the FitQuo Assessment (Find Your Quo)

Next, you’ll complete our assessment that gives you your Quo—Your Fitness Quotient (FitQuo) is more than just a number — it's a personalized, whole-body measure of your current fitness and wellness. Through a combination of timed physical exercises and a targeted lifestyle questionnaire, our assessment gives you a clear, comprehensive view of your strengths and areas for growth.

Step 3: Follow Guided, At-Home Workouts

Each week, you’ll build strength and stability through carefully programmed full-body workouts that also improve mobility, balance, and core control. Designed to be done at home, on a schedule that actually works.

Step 4: Progress Week by Week


With a thoughtfully designed progression, you’ll get stronger week by week without feeling run down. The payoff shows up fast—easier movement, better balance, and a noticeable boost in everyday energy.

Step 5: Stay Supported & Accountable

You’re never doing this alone. The FitQuo community is there to cheer you on, keep you accountable, and help you stay consistent—especially when motivation dips.

Step 6: Retest & See Your Progress

At the end of 8 weeks, you’ll retake the assessment to see how far you’ve come. Your new Quo shows your progress in a way that actually matters—how you move, feel, and function.

Step 7: Finish Strong—with a Clear Path Forward

You won’t just finish the challenge—you’ll build muscle, gain confidence, create momentum, and leave with a strong foundation you can build on for real life.

About us

Founders Jill & Elizabeth met freshman year of high school and created FitQuo after watching their older relatives struggle with aging. Determined to have a different outcome, they became Certified Strength and Conditioning Trainers and built a science-backed program to help others in midlife reclaim their strength and independence — breaking down the barriers that make fitness feel intimidating or “too big.” Their passion to help others continues to drive their commitment to empowering people to age strong.

The year starts now. Strong in 8 weeks!

Think ahead 8 weeks: stronger muscles, more energy, and confidence that shows in everything you

Build functional strength, confidence, and momentum that lasts.

Ready to Build Real Strength?

Transform and build muscle in 8-Weeks

👉 Start My 8-Week Transformation Full Challenge (All-In Bundle)👉 Grab the Equipment Kit Only
👉 Get the Program Guide Only